Our Work

The following is an example of the some of the projects that we’ve worked on over the years either in previous roles or under the Made Simpler banner. To find out more please get in touch.

Health Screener.jpg

Health Screener

Helping people to understand their risk of preventable diseases

Leading Healthdirect’s product team through a best practice process from prototype development to research, co-design and iteration for this national health screening service.


Elder Abuse

National stakeholder engagement & service strategy

Nationwide stakeholder engagement commissioned by Elder Abuse Action Australia to report to the Attorney General on the best use of digital services to educate, prevent and report issues of elder abuse across all involved organisations.

Agency credit: Mirum Australia



Human centred design facilitation & coaching

Training innovative support worker business hireup.com.au in human centred design principles while also delivering a redesign of a critical business process within their digital platform.



User research and service strategy

Product research for an innovative education planning app for special needs kids. The product vision is to facilitate collaboration and coordination between multidisciplinary teams so that the best outcome is achieved for the child and the administration overhead is reduced for all.

Return and Earn.jpg

Return and Earn

CX strategy and service co-design

Development of a new customer experience strategy for the NSW government’s container deposit scheme. This has provided direction and focus to this complex multi-stakeholder litter reduction initiative and includes facilitating the operational and governance changes required.

Agency credit: Mirum Australia

Charge Syndrome.jpg

CHARGE Syndrome

Digital transformation on a budget

Using our lived experience as parents of a child with CHARGE syndrome we helped develop an online services strategy for CHARGE families and professionals. This resulted in a cost effective redevelopment of the association’s website, CRM and transition to new low cost productivity tools.


Health Voice Apps

Conversational design

Extending the Healthdirect digital service into two new conversational interfaces to provide flu and summer health advice via google home. Complete design and user testing of the voice experience to ensure safety of content.


QANTAS Apple Watch

Removing ‘time to gate anxiety’

Led innovation workshops and defined the product roadmap for QANTAS’s Apple Watch app launch. Solving key customer experience challenges with Watch App technology, resulting in one of Australia’s first Apple Watch apps in the market.

Agency credit: Tigerspike


Symptom Checker

Introducing human centred design

Fostered design thinking by introducing the design sprint method for problem solving around Healthdirect’s symptom checker tool. The resulting design changes removed friction points and increased completion rates.


NSW.GOV.AU redesign

Connecting to relevant services

Leadership of UX strategy, innovation sessions and commercial engagement for the redesign of the NSW government’s flagship website. Helping citizens find the government services, data sources, events and news that is most relevant to them.

Agency credit: Mirum Australia


7-11 Fuel Lock App

Solving petrol pricing pain

Bringing together 7-11 marketing, tech and business teams to devise and deliver an innovative mobile app initiative. Ultimately resulting in the 4+ star 7-Eleven Fuel Lock app and improving consideration and loyalty for 7-Eleven’s fuel product.

Agency credit: Tigerspike


Mental health gateway

Helping people get on the right track

Using empathy and data to design a service that links Australians to online and phone mental health services, information and resources. Facilitation of discovery workshops and design of research artefacts to draw out the key needs of this diverse user group.


Bigpond Sport

Helping sports fans "feel sport"

Product and UX strategy to position Bigpond Sport as the place where sports fans can “feel sport”. Resulting in double digit uplift in traffic and appointment to work on AFL.com.au and to create the Racing Network brand.


iiNET Mobile Apps

CX and EX innovation process

Led mobile innovation program for one of Australia’s largest internet service providers, resulting in new service ideas rolled out across consumer self service, entertainment (video streaming) and an internal enterprise app.

Agency credit: Tigerspike


The George Institute

Improving health screening for ATSI community

Led mobile innovation and user experience design to create highly regarded mobile app for health screening events for the Aboriginal community to provide a faster screening process and better follow up with health care professionals.

Agency credit: Tigerspike