Co-designing an online support service with people living with blood cancer
The Leukaemia Foundation
Services provided
Co-design
Journey mapping
Product strategy
Prototyping
User testing
User experience (UX) design
User interface (UI) design
Background
The Leukaemia Foundation supports people through the roller-coaster that is blood cancer. Approximately 53 Australians will be newly diagnosed with blood cancer each day. To scale their support service The Leukaemia Foundation partnered with us to design a new digital platform.
The challenge
As treatment improves, there is a growing number of people living with blood cancer needing support. The 30 or so blood cancer support coordinators play a crucial role; offering emotional, educational and practical support. But their reach was limited and they spent valuable time on repetitive and administrative tasks. Also, they hold valuable information in their heads which is not scalable.
What we did
A landscape review on digital support services.
Designed the project approach with the client team.
Ran co-design workshops around Australia with people with lived experience, experts and staff.
Conducted a national survey to prioritise features.
Planned an MVP with user stories and visual storytelling.
Designed a prototype and gathered feedback.
Detailed UX and functional specifications for software development.
Formed a user group to facilitate an ongoing design feedback loop.
The result
Funding for product development was secured. Our user experience vision and specification enabled The Leukaemia Foundation to begin work immediately, with a development partner and launch the Online Cancer Support Service
“From our first interaction it was clear that Made Simpler were not just promoting a UX consultancy service, it was a core value of who they were. They understand the impact health services can have by understanding the end user, their aspirations or desired outcomes. We approached Made Simpler with a broad scope of questions and today we have a clear MVP product to go to market with including a road map with the consumer voice embedded in the product.”