Hi! We’re Made Simpler.

We help health organisations with research, strategy and design of their services.

Our work spans the full health journey—from pregnancy to aged care—including complex care, disability, survivorship, and wellbeing.

We were founded on a passion for simplicity, great design, and lived experience.

Abstract line drawing of a diverse group of people at various stages of the health life cycle

Research and discovery

We learn what people need to inform the design of your service

Strategy and transformation

We facilitate and clarify the way forward for your health organisation

Design and delivery

We craft accessible health websites, apps, and services

Featured projects

Improving the employee experience for support workers

InLife

Helping Australians find and choose the right health care providers

Healthdirect service finder

Improving the continuity of care for aged care patients

Healthmetrics eCase

Articles

Line drawing of the Made Simpler team, showing different working styles collaborating with visual, verbal, and document-based tools to create accessible designs

4 ways we design inclusively when our design tools don’t!

by Louisa Cameron

A girl holding her sore ear, with text showing a missing alt text and a correct one.

6 steps for writing meaningful alt text

by Paula Hobley

Line drawing of three people with different working styles co-designing together using tools like documents, visuals and chat

8 ways to co-design for all personalities

by Phil Herborn