Supporting IVF decision making for parents
Your IVF Success and University of NSW
Services provided
Stakeholder facilitation
Content strategy
Accessibility strategy
User experience (UX) design
User interface (UI) design
Background
Your IVF Success is Australia’s only independent source of IVF success rates, funded by the Australian Government and led by the University of NSW. Made Simpler was engaged to improve the user experience of the site to better meet the needs of the Australian public.
What we did
New user experience design to better convey the value proposition of the site, using a softer more consumer friendly look and feel.
Co-authored a plain English version of the IVF success rates report, including carefully crafting accessible headings.
Conducted accessibility testing.
“I enjoyed the process of making technical and academic health data accessible to the general public.”